We all need more diversity in the workplace

If you're going to talk the talk, you've got to walk the walk.

TURN OFF BIAS

Ambition without action is fantasy.

The creative industry can be a catalyst for change when it comes to diversity, and many have chosen to be one. Advertisers and agencies have made pledges to improve diversity, equity, and inclusion, but in reality not much has changed.

As creatives, we want to touch a diverse audience, so it is not only an ambition to create diversity within our teams, it is a business need in order to be successful.

But the hard bottom of reality is, that our ambition – for now – is just a fantasy. We are here to change it!

Together we can make the creative industry less biased.

To Survey

lower likelihood of a response to an application with a African or Muslim-sounding last name.

of future employees say it’s a high metric, if the company is built up on diversity.

of applications with a photo, positive or negative attributes are attributed to the applicant based on his or her appearance.

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Don’t sign our pledge!

Or any pledge for that matter – if you can’t be part of the change. That’s why we ask you to become an ally and join us by actually doing something.

We have created a list of stuff for everyone to get into the habit of actively supporting diversity. Whether you run a company, you work in HR or you apply for a job, everyone can help. It’s not hard, it just needs to be done. Be a doer!

Show me how

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